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Primary Players
Daniel Friend – Director of Sales and Marketing
Daniel Friend is an over-seeing partner that handles top-level needs and relationship during project. He manages the team and success of project for long-term relationship with the client. He has years of experience working with companies to identify solutions to real business challenges. He will ask the questions and gather the information necessary to guide a client in the right direction. Daniel will also be there throughout the relationship to manage expectations and offer suggestions. Daniel is a Microsoft Certified Programmer. He has also been a beta tester and Microsoft Development Programmer since 1993.
Matthew Weis - Project Manager
Matthew manages day-to-day operational aspects of a project and scope. He creates and executes project work plans and revises as appropriate to meet changing needs and requirements while he identifies resources needed and assigns individual responsibilities.
Matthew effectively applies Advance Websites methodology and enforces project standards and reviews deliverables prepared by team before passing to client. He will prepare for engagement reviews and quality assurance procedures while he ensures project documents are complete, current, and stored appropriately.
Nick Petroski – Development Solutions Manager
Nicholas takes a project from the beginning of concept and will determine how the backend programming will be applied for the client’s needs and calculates the cost of programming. Nicholas oversees the programming and IA teams and assigns their tasks. He also focuses part of his time on back-end issues and custom application needs. He works on custom database-driven websites that are designed to meet customer's specific business requirements. He also works on the backend code to put functionality to a client’s website.
Charles Albert – Creative Director
Charles has a strong aesthetic sense and intuitive understanding of what makes a truly great interactive experience. He has a passion to inspire great design and ideas in a team environment He has the ability to set vision and drive concepts and strategies through the entire creative and development process. Charles has a solid understanding of both business and user goals and how they relate. He has excellent presentation skills and an interest in building open, trusting client relationships. Charles works with a team that includes the Information Architect, Project Manager and developers, while following the project timeline.
William Horbelt – Interactive Developer
William Horbelt does the design of the structure and navigation of software, a Web-based application or a Website. The intent is to provide effective, goal-oriented interaction between a user and a software application or website. Translated to users' everyday experience, William considers: Is the website intuitive for the user? Is information structured in a manner that makes it easy for the user to quickly find what he or she needs? Is it easy to find products on an e-commerce site? How many clicks does it take to complete a transaction? Do users have clear indicators of their location in a site at all times? Are such features as personalization and customization truly helpful? Is a site's content just "sitting there," or is it structured to actively drive users toward an end goal? If a company claims "efficiency," "speed" or "trust" as a brand attribute, is its Website supporting that in practice? It is the job of the information architect to ensure success in all these areas.
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